Director, Community Marketing

Summary of Job Description:

The purpose of Community Marketing is to build brand awareness and demand in localcommunities for Panda Express and our satellite brands (Raising Cane’s, Licensee’s) by forgingmeaningful local connections with our guests that drive transactions and sales.The Director of Community Marketing is responsible for serving as a strategic business partner to senior Operations leadership (SVPs, ZVPs, VPOs, and equivalent) to achieve their financial and growth objectives. This position leads and develops the Community Marketing team to support regional Operations leadership (Regional Directors of Operations, Area Coaches of Operations and equivalent) by amplifying national promotions and marketing programs at the local level and ensuring consistency in messaging and execution.

You’ll get a chance to:

• Serve as a strategic business partner to senior Operations leadership (SVPs, ZVPs, VPOs and equivalent) at Panda, our licensee partners and satellite brands to develop strategies, programs and tools to achieve their financial and growth objectives.


• Recruit, select, develop and support an effective team of Community Marketing managers and professionals.


• Coach and inspire the entire team to deliver marketing counsel, programs, training and support that enhance the mission and values of the company and those of our satellite brands while supporting the company’s strategic, financial and growth objectives.


• Leverage market-specific sales data, historic marketing initiatives performance and guest analytics to optimize market-level programs and local media performance with an emphasis on digital campaigns.


• Perform continuous analysis of the competitive environment with the Community Marketing team and Operations leadership to determine how the business benchmarks against the competition locally in product, price, promotion, brand loyalty, etc.people are inspired to better their lives.


• Manage and/or collaborate with Agency Partners to develop marketing tactics and media plans encompassing broadcast, print, digital, promotions, partnerships and LSM.


• Develop annual marketing plans for DMA groups and individual DMAs designed to increase new guest visits, existing guest frequency and store-level SSS and SST.


• Develop tools, training programs and national metrics for the Regional Marketing team to ensure effective delivery and execution that meets and exceeds goals.


• Define focus areas/levers to deliver on systemwide sales metrics that may include catering, fundraising, grand openings, accelerated focus and opportunity stores, and community events.


• Establish Community Marketing policies, procedures, and process improvements for the function and team.


• Develop and execute tiered New Store Opening strategy based on market needs.


• Oversee the marketing for all New Store Openings.


• How we reward you:Hybrid Work schedule


• 401K with company match


• Yearly bonus opportunity*


• Full medical, dental, and vision insurance *


• On-site fitness center, biometric screen, and flu shot clinic


• Discounts at Panda restaurants, theme parks, and gym memberships


• Paid time off starting at 15 days with 7 federal holidays*


• Continuous education assistance and scholarships*


• Income protection including Disability, Life and AD&D insurance*


• Bereavement leave*

*Benefits available for eligible permanent full time associates\

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#LI-Hybrid

Your background & experience:

• Bachelor’s degree in Marketing or equivalent field required; MBA preferred


• Minimum ten years in progressively senior Marketing, Sales or Demand Generation roles, including experience leading and training Regional Teams in a multi-unit retail environment and direct involvement with senior Operations leaders


• Successful completion of initial and periodically required training


• Obtaining a valid Food Handler's Card within 30 days of employment is a requirement of this position.


• If hired, successful completion of annual store training

Panda Strong since 1983

Founded in Glendale, California, we are now the largest family-owned American Chinese Restaurant concept in America. With close to 2,000 locations globally, we continue our mission of delivering exceptional Asian dining experiences by building an organization where people are inspired to better their lives. Whether it’s impacting our team or the communities we work in, we’re proud to be an organization that embraces family values.

You’re wanted here

We value diversity in all forms and know the strength it brings. Workplace equality allows for creative ideas to blossom, diverse points of view to be heard, and improves overall happiness. We like the sound of that.

Panda Restaurant Group, Inc. is an Equal Opportunity Employer and prohibits discrimination and harassment on the basis of race, color, religion, sex, national origin, disability, age and any other basis protected by the laws which apply where we operate. Panda provides accommodations for disabilities and religious observance purposes as required by law.